The Role of Insights for the Modern B2B Sales Rep
Sales superstardom is increasingly dependent on big data. In supply chain and distribution, the velocity of information grows quickly with every new account and SKU. As such, the ability to interpret this data effectively becomes a critical component of success.
Four key pain points of sales reps when it comes to data:
Data Overload
The data churned out by MYOB can be overwhelming, leading to analysis paralysis—or worse, too-hard-basket no analysis at all. Sales teams often find themselves sifting through massive data pools without being able to pinpoint valuable insights to use in their Sales calls.
Insight Extraction
Turning vast datasets into actionable insights isn't just labour-intensive; it requires analytical skills. This necessity can sidetrack sales teams from their primary sales activities, forcing them to allocate time and resources to data handling instead of client engagement.
CRM Shortcomings
While CRM platforms excel at documenting data like the world’s most glorified address book, they frequently lag in effectively leveraging ERP data to tell reps when to pick up the phone. This limitation often results in a reactive sales approach and missed opportunities.
One-Size Misfits
Many CRM systems are built with a one-size-fits-all mindset, which may not align with the supply chain and distribution needs. This can lead to misalignments between the technology implemented and the actual strategic needs of the repeat sales process.
Sales Pulse is a direct response to these challenges, built to turn ERP data into insight that makes sales reps proactive. By offering an easy-to-use and uncluttered CRM solution that doubles down on the customer’s relationship with the products and goes light on the management by reps, Sales Pulse ensures that teams are equipped with the targeted, insight-led, and quantified data they need to convert prospects into profits effectively.
Ready to try Sales Pulse?
Take the next step in refining your sales strategy with Sales Pulse. Get in touch for a comprehensive look at how Sales Pulse can benefit your business or watch a product walkthrough now.
